I’m happy to report that our campaign asking Woodford Reserve Bourbon to publicly disavow an affront to mixology made in their name has reached the ears of those at the company itself.
I received the following correspondence from the good people at Woodford, who are, apparently, as appalled as the rest of us at the maltreatment of their delicious spirits and maligning of the good name of the Mint Julep.
(Official correspondence after the break:)
Thank you for your interest in Woodford Reserve. We sincerely apologize for the delay in responding to your e-mail.
We agree wholeheartedly that a mint julep is NOT a mojito with bourbon. Furthermore, we can alleviate your fears in telling you and your “League” this video was not made or endorsed by anyone at our Distillery. Here at Woodford Reserve we take our mint juleps seriously. In fact, every year at the Kentucky Derby, we sell a select amount of these traditional cocktails for $1,000 each with all proceeds going to equine charities. These exclusive cocktails contain the most premium of ingredients, including bourbon-barrel sugar, mint from Ireland and ice from glaciers (the exact origins of each ingredient vary every year).
As much as we’d love to send you a case of Woodford we’re afraid it’s illegal for us to ship or sell bourbon directly to consumers. However, if you’ll respond to this e-mail with your t-shirt size we’ll be happy to send you a token of our newfound friendship in the mail.
As for some recipes we suggest you try, these are two are our favorites:
Classic Mint Julep
1 cup sugar
1 cup water
12 sprigs of mint
3 ounces Woodford Reserve
1 sprig of mint
Bring the sugar and water to a boil in a saucepan and boil for 5 minutes; do not stir. Pour over the 12 sprigs of mint in a heatproof bowl, gently crushing the mint with the back of a spoon. Chill, covered, for 8 to 10 hours. Strain, discarding the mint. You may store the syrup in the refrigerator for several weeks, preparing individual juleps as desired.
For each serving, fill a silver, copper, pewter or stoneware julep cup with broken or crushed ice. Add 2 tablespoons of the mint syrup and the bourbon and stir gently until the cup is frosted. Garnish with 1 sprig of mint.
Sorghum Mint Julep
2 oz. Woodford Reserve
3 fresh mint leaves
1 oz. sorghum syrup
Muddle, top with ice and a sprig of mint
We hope this helps dispel awful rumors and lift the boycott. Please let us know if you have additional questions.
The Official Bourbon of the Kentucky Derby
Clearly the creator of the video has pulled some type of savage burn on the Official Bourbon of the Kentucky Derby. Tragic.
Thank you, Woodford, for setting the record straight, though I am puzzled by the use of scare quotes around the word “League” . Consider the boycott lifted.