I’m happy to report that our campaign asking Woodford Reserve Bourbon to publicly disavow an affront to mixology made in their name has reached the ears of those at the company itself.
I received the following correspondence from the good people at Woodford, who are, apparently, as appalled as the rest of us at the maltreatment of their delicious spirits and maligning of the good name of the Mint Julep.
(Official correspondence after the break:)
A few years back, this video (presumably sponsored by Woodford Reserve bourbon) was released:
Any Gentleman or Gentlelady Adventurer viewing it would naturally feel an increasing sense of horror as each step in creating the “Mint Julep” is described by this attractive, well-meaning, though woefully misinformed young woman.
Fortuantely one horrified Gent has taken matters into his own hands to correct the misinformation. This from Jeffrey Morgenthaler:
For bravely setting the record straight on this subject, the LGA has voted to grant Mr. Morgenthaler our prestigious L. Farley Falernum Memorial Award for Mixological Integrity.
And, in order to atone for their sins in this matter, we would also like to publicly call on Woodford Reserve to send Mr. Morgenthaler a case of their finest bourbon to be used as he sees fit, and – why not? – to send one to the League as well for having the idea. We encourage all LGA members and sympathizers to boycott their product until they acquiesce to our demands.
Congratulations, Mr. Morgenthaler, and keep up the good work.
Quam bene vivas refert, non quam diu!
